According to organizers, the workshop was a way to encourage reflection on key aspects of cultural tourism, with emphasis on industrial tourism. The program was designed to share information and participate in discussions organized between participants and expert speakers. Brings together local and international experts, the workshop was designed to address both aspects of the internationalization and localization of cultural tourism. Therefore, the schedule was divided into two blocks. Each block consists of a series of three short presentations followed by discussion skilled experts to facilitate dialogue among government officials, teachers, professionals and other participants.
The first block is to highlight aspects of the internationalization of cultural and industrial tourism. Prof. Wolfgang Ebert, Board Member of the European Route of Industrial Heritage (ERIH), made the first presentation entitled "Industrial Heritage Tourism in Europe." Prof. Ebert was followed by Professor Henryk Handszuh, Museum of Coal Mine in Zabrze (Poland) with "A Cultural Park City coal production in Zabrze (Poland) - if you try to apply the condition Heritage of Humanity for attention?. "Prof. Ion Imbrescu (West University of Timisoara, Romania) presented the "rural industrial heritage Restart -. Towards an economic valuation of artistic crafts traditions" To close the first block, Professor Franco was responsible Niccolucci moderate the discussion on "How to find the appropriate balance between tourism development and heritage conservation and promotion of sustainable and responsible cultural tourism. "
The second block of depth in regional and local perspectives of cultural and industrial tourism and attended regional and local experts, representatives of public and private sector. First, Jordi Garreta (City of Terrassa) presented "XATIC, a network to promote industrial tourism in Catalonia"; Magda Gassó (Generalitat de Catalunya) encouraged participants to "Tourism and Heritage: this is the time" and Josep Maria Pey (generator, tourist and cultural projects) gave their views on the question "Industrial -Tourism an opportunity business? ". Eusebi Casanelles (former director of mNACTEC) closed the second block of moderating the debate: "How to develop experiential values CH beyond the stereotypical expectations (ie, the typical" tourist gaze ") How to attract more interest in knowledge? and / or relieve pressure on cultural tourism overcrowding?. "
During the last weeks before the workshop, discussion on internationalisations perspectives and location of cultural and industrial tourism was conducted online in the head, a web-based platform for young researchers, artists and European professionals. Participants to describe an idea to promote cultural tourism in a city or region of your choice was requested. Carla Vieira (Teia D'pulses, Portugal) won the Award of presenting the reading project leader Portimão. The winner was invited to the workshop to present the project, which creates thematic itineraries around the points of interest that can be followed by all visitors, and as Carla Vieira described, "will focus not only on the material heritage but especially in memories, stories, legends of each place. "
The discussion was fruitful, constructive and very passionate at some point, according Carme Prats, who closed the meeting and summarized the results of the day:
1. The workshop highlighted the variety of initiatives in the field of cultural and industrial tourism in Europe. Diversity provides uniqueness and richness, but at the same time, the implementation of joint projects can be complex.
2. There is a gap between existing cultural resources and tourism products. In this sense, the challenge is to transform cultural resources into marketable tourism products. Following this conclusion, the workshop stressed the need to create synergies between key sectors involved: culture, tourism and business as well as public-private partnerships to promote.
3. In the selection of resources, it is important to prioritize quality cultural resources. To turn them into tourism products, the narrative has proved an effective tool with the ability to arouse emotions.
4. Participants discussed whether to link the industrial heritage with modern industry, and did not reach consensus on whether modern industry is appealing to the public.
5. The workshop also highlighted the change with the emergence of tourism as a adivsor trip and, in this sense, the impact of the Internet for travel planning.
6. According to the participants, it is essential to pay attention to local tourism, as the volume of visitors is very important.
7. The experts discussed the relevance of the actions and products developed based on visitor demand, and not vice versa. In this regard, there was consensus on the need to recognize the value of education as a tool for modeling tourism demand.
8. Drivers or what motivates tourists to travel, have been controversial, especially when it came to cultural tourism. In particular, there was no conclusion if the target itself is the primary motivating factor in planning a trip.
9. As in other sectors, the workshop stressed the need to segment the audience during the design of cultural tourism products, and the importance of understanding in detail the drivers of passengers. After this, the representatives of the Catalan government reported the launch of a new statistical software when tourists access a cultural resource, continuously collects data about the motivations of visitors.
The workshop was held at the Fira Modernista (New Fair), a colorful and interesting attraction where visitors had the opportunity to travel back in time and relive Terrassa 100 years.
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