Most of these scans are not free and visiting hours are usually set in advance. Visits costs are considered as a value information (useful for each industry) and all companies are willing to give hours of exposure to the public, even in return for payment. These offers may be samples of their products, tasting dishes of food produced, or allow visitors to test the operation of your plant equipment. In addition, these plants have their specific administrators reason to schedule specific times to prepare for what they want to accomplish before the visitors and to conceal its production data they want to keep secret.
Many manufacturing sectors are affected by this type of tourism, but the production of most dynamic food and crafts. For example, is the assembly of Phoenix Mauritius Breweries, makers of the famous beer of Mauritius formula and recipe remains unchanged from the first day of the operation. Provide a tour of 60 people on average every hour and offer adults the opportunity to taste the beer its establishment despite their service is free. We can also take the example of the great workshop Cornille Havard-, France, the production of bells in a modern way, using computer technology. They receive a large number of tourists every year and the cost is € 3.35 per visit per person.
However, there are other companies that are very famous in the organization of leisure visitors and customers to visit their factories. Another example of the plant at La Rance, France, the electricity producer and commercially represented by the FED, which welcomes more than 200,000 visitors only so each year takes place between industrial sites the most visited the world. There is also the center of Airbus, which offers a bus tour with professional guides for only 9 euros per hour and offers its customers the panels and models showing aircraft manufacturing.
Thus, the tourism industry is not just for some sectors, almost all economic activities have entered the arena. In fact, everyone received the benefits they can get to open the doors of its facilities to the public.
The advantages of industrial tourism.
For businesses, the views of the public in their workshops are proving to be a relevant and enjoyable way to make themselves known. Although the objectives of these tourists are not directly in the interest of the industry in question, since its goal is simple curiosity, but these needs have found a very effective advertising impact for the company. This applies to EDF, who open their doors to the public who wants to have a misconception of the task, immediately saw an increase in its customer base and therefore increase your turnover. In other words, public communication allows companies to develop their brand image and customer loyalty.
For the public, the tourism industry can acquire new knowledge. Indeed, the fact of entering the heart of the action answers many questions: How can a manufacturer to make the ink of a pen? Where I can find materials to produce porcelain plates? What are the steps and processes for the production of wine or other drinks without alcohol? Furthermore, it is also a way to guide young students about what they want in life, education level, should reach to achieve your dream profession.
But the tourism industry also has a positive effect on regional and national levels. Indeed, by accepting inform the public about technology and economic heritage of the region, an industry in a region is another challenge to do better. This type of healthy competition does not kill the company, but the pressure to continuously improve
Finally, he realizes that globalization has forced management, companies are encouraged in all areas to communicate with the world economic order and keep up.
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